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Water filter developer fails to back up its claims - NZ Commerce Commission Media Release


Media Release 

Issued 19 December 2019
Release No. 71
Water filter developer fails to back up its claims
Kiwipure Limited has been found guilty of making unsubstantiated claims about the benefits and effectiveness of its magnetic water filtration system, in what was the first defended case in New Zealand against a trader accused of making unsubstantiated representations.

Kiwipure pleaded not guilty to seven charges under the Fair Trading Act 1986 relating to marketing claims on its website.  Read full Media Release