New Zealand's clean, green brand may have taken a hit internationally after the Havelock North water crisis last year.
Marketing experts have highlighted how most international consumers generalise and how this could be detrimental to the country's pure image.
University of Auckland senior lecturer of marketing Dr Michael Lee said when people overseas buy New Zealand goods they think of pristine, clean and green.
However, when a crisis like this happens it is not good for the international brand. See more