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Emergency Mobile Alert


Kia ora

MCDEM is partnering with other authorised agencies – New Zealand Police, Ministry for Primary Industries, Ministry of Health, Civil Defence Emergency Management Groups and Fire and Emergency New Zealand– to use the Emergency Mobile Alerts to alert people if their lives, property or health are at serious risk.

The system uses cell broadcast technology to send messages to enabled phones, so alerts can be targeted to specific geographic locations. People won’t need to sign up to receive alerts, or download an app, alerts will be sent to every enabled phone in the region.

This is an exciting development towards strengthening our emergency alerting systems across New Zealand. But it doesn’t replace existing channels and natural warnings. It’s another channel for warning people when there is a serious risk. We will still use our existing channels, including social media, our website, TV and radio.

Emergency Mobile Alert test

A live nationwide test will be held on 26 November 2017 to test the system, cell towers and your phone’s ability to receive Emergency Mobile Alert.

Public education campaign

MCDEM is rolling out a public education campaign, which include a multi-media advertising campaign:

  • The first phase, starting on 12 November, will let people know what the messages look and sound like, how to check whether their phone will receive them, and when the national test is happening.
  • The second phase, set to start on 27 November, will let people know that the system is live and what to do if they receive a message that is not a test (Stop what you’re doing and follow instructions). The campaigns will include information about which agencies will be using the system.

Help us promote Emergency Mobile Alert to New Zealanders

We would love your help in spreading the word to your customers, staff and stakeholders. Please see the attached campaign guide for information on how you can help, including:

  • Share information about Emergency Mobile Alert with your staff – Promote Emergency Mobile Alert on your intranet, in emails, newsletters and noticeboards (we have fact sheets, posters and web banners at www.civildefence.govt.nz/emergency-mobile-alerts). Encourage staff to share information about Emergency Mobile Alert with their family and friends.
  • Promote Emergency Mobile Alert online – Download our web banners and include them on your company website (remember to link to www.civildefence.govt.nz/emergency-mobile-alerts). You could also share Emergency Mobile Alert specific posts from facebook.com/nzcivildefence and twitter.com/nzgetthru.
  • Promote Emergency Mobile Alert instore – If you have retail space or public areas, you could put up posters or hand out fact sheets.

If you have any technical questions about Emergency Mobile Alert please contact: Kevin Fenaughty, Principal Advisor, National Operations on (04) 817 8545 kevin.fenaughty@dpmc.govt.nz

Thank you in advance for helping us to ensure New Zealanders stay safe and stay informed during emergencies.

Emergency Mobile Alert partner organisation campaign guide