Phil Goff is speed dating journalists.
He wants money. More than that, he wants public buy-in, so when the Auckland Council spends this money ratepayers will be happy about it.
To do that you first have to paint a grim picture - in this case, of polluted Auckland beaches that have seen swim events cancelled and residents staying dry on hot days.
When Aucklanders get the message pollution has taken a grip, Goff figures they'll be ready for a targeted rate to pay for the clean up. Read more