NZ Consumer Report: Bottled water vs Tap water

5 Dec 2018

Kiwi Blue Still Spring Water “emerges so pure it is crystal clear”, SpringFresh’s “natural artesian water begins its life as rainfall on the Southern Alps”, and Countdown New Zealand Spring Water is “sourced from pristine springs across New Zealand”.

You’d be forgiven for thinking bottled water marketers all come from the same well, with 19 of the 22 bottles in our test having the words “pure”, “natural” or “pristine” splashed on the label.

Bottled water shows just how powerful marketing can be, according to Professor Janet Hoek, from the University of Otago’s departments of public health and marketing. Read full article