Some time ago, l was buying mineral water at a supermarket in Wellington. Next to me, a woman was choosing water to buy, and l asked her to what she paid the most attention when making a purchase. She said first of all, it was the price, and also its appearance.
After this conversation, I thought to myself: what do consumers really know about bottled water, and how to make the best choice when selecting one?
View the full story here.
STORY Dr Alexander Kouzminov